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Custom merch apparel on clothing racks, highlighting branded merchandise and common merch planning mistakes.

The Most Common Merch Mistakes (And How to Avoid Them)

If you’ve ever said, ‘we’ll figure it out later,’ congratulations…later has arrived. After decades in live events, touring, and VIP experiences, we’ve seen just about every merch challenge imaginable. Last-minute…

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Large festival stage with LED screens and pyrotechnics at a live music event, representing custom tour merchandise and entertainment industry events.

Custom Tour Merchandise for 2027 Festivals | Star Gift Alliance

Right now, somewhere, a production manager is running on caffeine and determination. A tour manager is answering 47 texts simultaneously. And somewhere in the middle of all that beautiful festival…

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If the Crew Had Pinterest Boards, Here’s What Their Tour Swag Would Look Like

Everyone on the tour crew has a personality. You can spot them from across the loading dock. Touring is basically one giant traveling ecosystem of caffeine, black hoodies, Pelican cases,…

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