THE STORY BEHIND
THE SWAG
We Never Set Out to Sell Swag,
we set out to make people feel appreciated.
Long before Star Gift Alliance became a global merchandise partner for tours, conferences, VIP programs, and corporate events, it started with something much simpler: gift baskets. And as our clients grew, so did we.
What began as creating memorable gifts evolved into sourcing custom merchandise, building branded experiences, managing logistics, and helping some of the biggest names in entertainment and business deliver moments that people actually remember.
The products changed, but the mission never did.
Today, whether we're shipping VIP gifts around the world, outfitting a conference, supporting a tour, or helping a company celebrate its employees, we're still focused on the same thing: Creating experiences that make people feel valued.
THE SGADVANTAGE
Today, whether we're shipping VIP gifts around the world, outfitting a conference, supporting a tour, or helping a company celebrate its employees, we're still focused on the same thing: Creating experiences that make people feel valued.
We’ve been in your shoes.
We know live events, touring, production, hospitality, conferences, and VIP experiences because we’ve lived it.
We Sweat the Details.
The details are where experiences become memorable and where disasters are usually hiding. And we know how to expertly avoid those disasters.
We Think Beyond the Logo.
A logo on a product is easy, but creating something people actually want to keep? That's where the fun begins.
We Make Logistics Less Terrifying.
Warehousing, kitting, fulfillment, Direct-to-home shipping, venue delivery. All of it... we've got it handled.
We Actually Care.
Like, a lot. Our clients aren't transactions. They're relationships and many have been with us for years. Some feel more like family.
MEET THE PEOPLE BEHIND THE MAGIC
Professional Problem Solvers. Certified Swag Enthusiasts.
The Star Gift team has spent years navigating the beautiful chaos of live events, corporate gifting, merchandise programs, and last-minute miracles. We're part strategist, part creative team, part logistics experts and part therapists during event season. And somehow, it all works.
Michelle Pekrol
Owner
Swag Superpower
Facilitator Extraordinaire
Favorite Project
Taylor Swift's Eras Tour
Most Used Phrase
During Event Season
"Put it on a shirt!"
Current Coffee
Consumption Level
Paula
Office Manager
Swag Superpower
Facilitator Extraordinaire
Favorite Project
Taylor Swift's Eras Tour
Most Used Phrase
During Event Season
"Put it on a shirt!"
Current Coffee
Consumption Level
Christina
Production Development Specialist/Project Manager
Swag Superpower
Facilitator Extraordinaire
Favorite Project
Taylor Swift's Eras Tour
Most Used Phrase
During Event Season
"Put it on a shirt!"
Current Coffee
Consumption Level
Lindsay
Executive Assistant and Warehouse Supervisor
Swag Superpower
Facilitator Extraordinaire
Favorite Project
Taylor Swift's Eras Tour
Most Used Phrase
During Event Season
"Put it on a shirt!"
Current Coffee
Consumption Level
Frequently Asked Questions
Do you only work with entertainment clients?
Not at all. While live events and entertainment are in our DNA, we work with companies across industries that want to create memorable experiences through thoughtful gifting and merchandise.
What's your minimum order quantity?
It depends on the item. Some products work beautifully in smaller quantities, while others become more cost-effective at scale. We'll help you find the right fit.
Can you help with design?
Absolutely. Whether you have a fully developed brand or just an idea scribbled on a napkin, our team can help bring it to life.
Do you handle fulfillment and shipping?
Yes. Individual shipments, kitting, warehousing, direct-to-home delivery, venue shipments, international logistics... this is where we shine.
How far in advance should I order?
The earlier, the better. That said, we've built a reputation on helping clients navigate tight timelines and unexpected surprises. So if you're in a pinch, call us.
What's the weirdest thing you've ever branded?
Let's just say we've seen some things. And yes, we probably said yes.
Bring us your challenge. We'll bring the ideas.
Whether you're planning a conference, building a VIP experience, launching a merchandise program, celebrating your team, or trying to pull off a miracle with a deadline that's already making you sweat, we're here to help.
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