If you’ve ever said, ‘we’ll figure it out later,’ congratulations…later has arrived. After decades in live events, touring, and VIP experiences, we’ve seen just about every merch challenge imaginable. Last-minute deadlines, budgets that mysteriously shrink, and

Right now, somewhere, a production manager is running on caffeine and determination. A tour manager is answering 47 texts simultaneously. And somewhere in the middle of all that beautiful festival chaos, thousands of people are creating