THE STORY BEHIND
THE SWAG
We Never Set Out to Sell Swag,
we set out to make people feel appreciated.
Long before Star Gift Alliance became a global merchandise partner for tours, conferences, VIP programs, and corporate events, it started with something much simpler: gift baskets. And as our clients grew, so did we.
What began as creating memorable gifts evolved into sourcing custom merchandise, building branded experiences, managing logistics, and helping some of the biggest names in entertainment and business deliver moments that people actually remember.
The products changed, but the mission never did.
Today, whether we're shipping VIP gifts around the world, outfitting a conference, supporting a tour, or helping a company celebrate its employees, we're still focused on the same thing: Creating experiences that make people feel valued.
Talk to the ExpertsTHE
SGADVANTAGE
Today, whether we're shipping VIP gifts around the world, outfitting a conference, supporting a tour, or helping a company celebrate its employees, we're still focused on the same thing: Creating experiences that make people feel valued.
Decades of live event & touring experience
Global sourcing & fulfillment capabilities
Creative merch that doesn't feel generic
VIP & executive gifting expertise
White-glove service from start to finish
A team that treats your brand like it's our own
Our clients trust us because we've lived the chaos of live events, tight deadlines, changing schedules, and impossible requests. We've built our reputation on making our clients look good.
Talk to the ExpertsMEET THE PEOPLE BEHIND THE MAGIC
Professional problem solvers. Certified swag enthusiasts.
The Star Gift team has spent years navigating the beautiful chaos of live events, corporate gifting, merchandise programs, and last-minute miracles. We're part strategist, part creative team, part logistics experts and part therapists during event season. And somehow, it all works.
Michelle Pekrol
Owner
Swag Superpower
Juggling burning chainsaws while riding a unicycle
Favorite Project
All the Super Bowl projects
Most Used Phrase
During Event Season
"Fucking Fedex is going to kill me?"
Current Coffee
Consumption Level
Paula
Office Manager
Swag Superpower
Tracking Ninja
Favorite Project
Christmas Wrapping
Most Used Phrase
During Event Season
"Are you kidding me?"
Current Coffee
Consumption Level
Christina
Production Development Specialist/Project Manager
Swag Superpower
Swag/Merch Treasure Hunter
Favorite Project
Lindsey Stirling Summer 2024
Most Used Phrase
During Event Season
"They want it when?"
Current Coffee
Consumption Level
Frequently asked questions
Still have a question?
Do you only work with entertainment clients?
Not at all. While live events and entertainment are in our DNA, we work with companies across industries that want to create memorable experiences through thoughtful gifting and merchandise.
What's your minimum order quantity?
It depends on the item. Some products work beautifully in smaller quantities, while others become more cost-effective at scale. We'll help you find the right fit.
Can you help with design?
Absolutely. Whether you have a fully developed brand or just an idea scribbled on a napkin, our team can help bring it to life.
Do you handle fulfillment and shipping?
Yes. Individual shipments, kitting, warehousing, direct-to-home delivery, venue shipments, international logistics... this is where we shine.
How far in advance should I order?
The earlier, the better. That said, we've built a reputation on helping clients navigate tight timelines and unexpected surprises. So if you're in a pinch, call us.
What's the weirdest thing you've ever branded?
Let's just say we've seen some things. And yes, we probably said yes.
Bring us your challenge. We'll bring the ideas.
Whether you're planning a conference, building a VIP experience, launching a merchandise program, celebrating your team, or trying to pull off a miracle with a deadline that's already making you sweat, we're here to help.
Make Your Merch Memorable